Main Takeaways
- Find needles before looking in haystacks: Use A/B testing and specific incidents to determine identifiers
- Make sure your haystacks are big enough: If data is too spotty, consider larger aggregates
- Burn the straw man: Let people tear your work apart ā and see what remains standing
- Sometimes a needle may poke you in the bum: Embrace serendipity when you share and collaborate with others