Green by Default
Dec 14, 2020This simple psychological trick could vastly reduce tech's carbon footprint.
Hi, I'm Brian
I have over 10 years of experience bringing user needs, business goals and technical feasibility into alignment in concepts that work. I do so using tracking data and user research, building rapid and hi-fi prototypes, and running A/B tests.
Since the web is one of the world’s biggest polluters, it’s my mission to use my role to find solutions that do not harm society or environment. I’m currently focussing on web performance as a way to reduce energy consumption while increasing business value and improving user experience.
This simple psychological trick could vastly reduce tech's carbon footprint.
If you knew beforehand how much a website costs in terms of time, money, privacy and the environment – would you still visit it?
What can we as experience designers do to minimize the environmental impact of our work? Here are some resources to learn all you need to get started.